The 2025–2026 Chilean blueberry season is beginning to enter its final stage, in a context shaped both by the progress of exports and by a strategy aimed at boosting domestic consumption of this superfruit, with a strong emphasis on nutrition education and health benefits.
According to the latest harvest and export report prepared by iQonsulting and the Chilean Blueberry Committee of Fruits from Chile, from a production standpoint the season is in its final phase, with total volume projected at close to 90 thousand tons, a figure similar to that of the previous campaign and expected to be reached over the remaining weeks.
The report indicates that the season is expected to conclude in week 8, toward the end of February, when volumes will decline to nearly zero.
Rising exports, with Europe leading the growth.
By the end of week 4, blueberry exports reached 85,211 tons, representing a 14% increase compared to the previous season.
Continental Europe showed the strongest momentum, with growth of 29%, followed by the United Kingdom, which recorded a 21% increase, while the United States reached a volume similar to that of the previous campaign.
Regarding varietal supply, harvests of the main traditional varieties have already concluded, leaving Brightwell as the only variety with a relevant volume still projected toward the end of the season.
Boosting domestic consumption: a key opportunity
In December, the Chilean Blueberry Committee of Fruits from Chile launched the campaign “Small, powerful and delicious. Blueberries, all the tiiime!”, with the aim of bringing this fruit closer to Chilean households and encouraging its daily consumption.
Chile remains one of the world’s largest exporters of fresh blueberries, with more than 90 thousand tons shipped last season, representing a 5% increase. This performance has been driven by a significant varietal renewal process and rising international consumption. However, at the local level, there is still a lack of information about the attributes of blueberries, which opens a concrete opportunity to strengthen their presence in the daily diet of Chileans.
The campaign seeks to reverse this situation by positioning fresh blueberries as a natural, healthy, accessible snack that is easy to incorporate into everyday routines. Their nutritional contribution—fiber, vitamin C, vitamin K and antioxidants—consolidates them as a key superfruit for a balanced and modern diet.
According to Andrés Armstrong, executive director of the Chilean Blueberry Committee of Fruits from Chile: “Chilean blueberries are recognized for their contributions to people’s health and nutrition, as well as for their quality, firmness and sweet flavor. This has fostered a global trend toward higher consumption, and that is exactly what we also want to encourage in Chile: greater at-home consumption, supported by better knowledge of their health benefits. Chilean blueberries have a unique characteristic, which is their distinctive sweet flavor.”
