Over the years, Latin America has gained relevance as a destination for Chilean blueberry exports. In this context, Argentina stands out as one of the markets with the greatest growth potential, driven by sustained demand, the development of its domestic market, and logistical advantages that enhance the competitiveness of Chilean fruit.

From Prize, Rodrigo Estévez, the company’s Commercial Manager, explains that the firm is currently in a stage of growth, expansion, and global diversification in blueberries, with the goal of having a presence in as many countries and markets worldwide as possible.

“Within that context, Latin America is a very attractive market for our blueberries. Just as it is relevant for other products such as apples, kiwis, pears, and grapes, blueberries are also finding their place and showing significant growth,” he notes.

In particular, Argentina has shown significant progress in recent years. “It has demonstrated very strong interest and growth, with solid demand and a well-developed domestic market. It is a scenario where we want to continue expanding,” the executive adds.

Rising Exports

Prize has been exporting Chilean blueberries to Argentina for several years. Currently, shipments exceed 260,000 kilos annually, with growth projections for the coming seasons.

“We have been exporting to Argentina for several years with increasing volumes. Our strategy is to continue expanding Chilean blueberry exports globally and, within Latin America, Argentina is a market where we want to keep growing,” Estévez explains.

Logistical and Seasonal Opportunities

One of the main attributes of the Argentine market is its geographic proximity, which translates into lower logistics costs and shorter transit times.

“It is our neighboring country, so we are only a couple of days away. Logistics costs are lower, which allows us to deliver high-quality fruit without taking on the risks associated with long transit times to more distant markets,” Estévez explains.

In addition, there is a clear opportunity from a seasonal standpoint. “Argentina mainly produces blueberries during the early window—from August through late November—while Chile’s season begins in November and runs through March. This difference makes it possible to expand the supply available in the market,” the executive notes.

Challenges: Long-Term Partnerships

Regarding challenges, Estévez highlights the importance of finding a strategic partner in the Argentine market.

“We are looking for a partner with whom we can plan our strategy for the next five years and grow the market together, as we do in all the destinations where we operate,” he says.

Complementarity that Strengthens Consumption

From the Argentine Blueberry Committee (ABC), its president, Jorge Pazos, highlights the complementary role of Chilean blueberries in the Argentine market.

“Chile has always been complementary to Argentina. For many years, we had Chilean companies producing blueberries in the country and, over the past six years, as a Committee, we have developed a policy focused on the domestic market,” he explains.

The agreement between the Agricultural and Livestock Service (SAG) and the National Service for Agri-Food Health and Quality (Senasa) allows the entry of Chilean blueberries into Argentina, strengthening market supply.

“We understood that by supplying the market continuously, we can offer close to eight months of fruit to the domestic market. With greater availability, consumers continue to demand blueberries. Chile does not compete; it complements,” Pazos explains.

In this regard, he adds that Argentine consumers recognize and value Chilean fruit, which helps consolidate the category for more months of the year.

“Making Chile a complementary country gives us the opportunity to extend supply and reinforce the concept that Argentina has blueberries for much of the year, regardless of origin,” he concludes.