The first issue of the technical magazine Blueberries News is now available in English. The publication arises from the experience of the team at Consultora Agrícola y Comercial Santa María (CASM Blueberries), with the aim of delivering key information to a blueberry industry that is highly dynamic and constantly evolving. The magazine will publish four editions per year.
Sebastián Ochoa, director of CASM Blueberries and founder of Blueberries News, explains the origin of the project: “This project stems from a simple conviction: the most valuable knowledge is the one connected to productive reality. For years, much of the technical information has circulated in conferences, papers, or spaces far removed from growers. Our intention is to shorten that distance.”
“This magazine has been built by advisors who are permanently connected with growers, who visit fields, face real problems, and seek practical solutions to improve productivity, quality, and profitability. Here you will not find only theory: you will find field experiences, applied technical analysis, agronomic management based on results, and an open discussion about the challenges currently facing the blueberry industry,” Ochoa adds.
Ochoa also highlights the context in which the magazine emerges: “The industry is changing rapidly. New varieties, new production systems, higher quality requirements, and increasingly competitive markets demand more precise, more professional, and more collaborative agriculture. We firmly believe that the future of blueberries depends on the ability to connect knowledge, experience, and production.”
In this issue, you’ll find:
Rosario Bazán: the vision of a business leader redefining the Peruvian agribusiness sector.
This first edition features an interview with Rosario Bazán, president and founder of Danper, who has led a company that has become a benchmark for sustainability and competitiveness. Bazán defends a conviction that challenges the business world: profitability is truly sustainable only when it is connected to social progress.
A geographic overview of global blueberry production.
An analysis of the blueberry production season across thirteen countries in the Americas, Europe, Africa, and Asia, each at different stages of development, with new varieties and distinct production and commercial challenges.
From niche fruit to global category: the role of consumption promotion in the blueberry boom.
The rapid growth in supply is shifting attention toward demand. Representatives from Chile, Peru, and Mexico analyze strategies to consolidate the global blueberry market.
The varieties shaping the future of Peruvian blueberries.
Genetic renewal is accelerating in Peru with new varieties expected to enter production during the 2026–2027 season, reinforcing the country’s leadership while presenting new challenges for the industry.
To read the magazine, click here.
