USHBC receives US$850,000 from the USDA to strengthen the global presence of U.S. blueberries

The U.S. Highbush Blueberry Council has been awarded US$850,000 by the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA) through the America First Trade Promotion Program.

This program was established to strengthen the position of U.S. agriculture in the global market and serves as a precursor to a larger supplemental funding package expected for fiscal year 2027, stemming from the Working Families Tax Cuts initiative.

Strategic boost for the industry

According to a statement from the U.S. Highbush Blueberry Council, this injection of resources will serve as a key catalyst for the sector’s development, enabling it to expand its presence in high-growth regions where demand for premium, healthy fruits continues to rise.

In addition, the funding will support the consolidation of recent successful trade missions, such as those carried out in the Philippines, strengthening ties with importers, distributors, retailers, and media, while promoting the benefits of U.S. blueberries among consumers worldwide.

“USDA market development programs have a proven track record of delivering results for our farmers, ranchers, and producers,” said Under Secretary for Trade and Foreign Agricultural Affairs, Luke J. Lindberg, who added that collaboration with the industry opens new commercial opportunities and strengthens its position in the global market, helping it remain competitive and resilient.

International outlook and consumption growth

“This AFTPP funding is a strategic catalyst for the blueberry industry. We are ready to leverage these resources to expand our reach, accelerate demand, and solidify a leading position for U.S. blueberries in high-growth global markets,” said USHBC President Kasey Cronquist.

Established 25 years ago, the U.S. Highbush Blueberry Council has been driving blueberry consumption both in the United States and internationally through a robust market development program focused on expanding global demand, with priority markets including South Korea, Japan, India, Mexico, and Southeast Asia.