How does a family business become a global company? What does the season look like across the world’s different production regions? What opportunities does the frozen blueberry segment offer today? What determines whether a variety can fully express its potential? These and other questions are addressed in the second edition of Blueberries News, now available in Spanish.
Through articles, interviews, and analysis, this edition takes a closer look at the factors shaping the global blueberry business today — from varietal innovation and diverse production contexts to the potential impacts of El Niño and the consolidation of emerging market segments.
Leadership, genetics, and the future of the industry
After stepping down as CEO of Fall Creek, Cort Brazelton reflects on the key challenges that will shape the future development of the global blueberry industry: genetic progress, increasing competition among origins, pollination, labor availability, and market volatility.
A geographic overview of global blueberry production
The magazine offers a tour across different production regions around the world, exploring how the season is developing in terms of volumes, quality, climatic challenges, and new commercial opportunities for the sector.
Frozen blueberries move beyond a “plan b”
Rising competition in the fresh market is driving the growth of the frozen segment, which is positioning itself as a strategic alternative and opening new opportunities for countries such as Chile and Peru.
From northern winters to a global industry
For much of the 20th century, blueberry cultivation was limited to regions with long, cold winters. The development of low-chill varieties enabled expansion into new growing areas worldwide, transforming blueberries into a truly global industry.
