Global markets, the new season and genetics will be the main topics addressed during the blueberry program at Fruittrade 2026, which will bring together different players from across the fruit industry on September 29 and 30 at Jardines de El Mercurio in Vitacura.
The blueberry agenda will take place on the afternoon of Tuesday, September 29. Starting at 3:00 p.m., Andrés Armstrong, Executive Director of the Chilean Blueberry Committee, will present “The 2026/27 season: Preparing for the demands of the global blueberry market,” addressing the outlook facing the industry as it enters a new production and commercial cycle.
At 3:30 p.m., genetics will take center stage in a panel exploring the opportunities it offers to improve blueberry competitiveness. The discussion will be moderated by Julia Pinto and will feature Patricio Muñoz, Associate Professor at UF/IFAS; Ernesto Pino, General Manager of Fall Creek Chile; and Rolando García González, General Director of SynergiaBIO.
Berries will also be part of the program from an agro-industrial perspective. That same afternoon, Benjamín Vásquez, Commercial Director at Comfrut, will present “An overview of the frozen berry market,” scheduled from 3:30 to 3:55 p.m.
Organized by Fedefruta and ProChile, Fruittrade 2026 will take place at Jardines de El Mercurio, Avenida Santa María 5542, Vitacura. Over its two days, the program will feature technical and commercial content covering different fruit crops as well as cross-cutting challenges facing the fruit industry.
